Unlock the secrets of human behavior with this definitive Social Psychology textbook, essential for Indian students. Comprehensively updated, it delves into core concepts like social influence, attitudes, prejudice, and group dynamics, making complex theories accessible. Ideal for undergraduate and postgraduate psychology courses, this guide is a must-have resource for anyone aiming to excel in their studies or prepare for competitive exams like UGC NET Psychology. Gain a profound understanding of social cognition and interpersonal interactions, equipping you with knowledge crucial for academic success in India.