Unlock global competitive advantage with proven Customer Relationship Management (CRM) strategies. This essential guide provides Indian business professionals and students with a vital global perspective on building profitable, long-term customer relationships. Discover how integrating knowledge management, TQM, and relationship marketing can drive international success. Packed with practical case studies for hands-on learning, it offers deep academic insight and real-world application. Master CRM for sustainable growth and become a leader in today’s interconnected global marketplace. A must-read for aspiring business leaders and marketing strategists in India.