Unlock the intricate science behind human evaluation with this definitive collection on the Psychology of Attitudes. Explore foundational theories and cutting-edge research on how attitudes form, influence behavior, and can be changed. This extensive 5-volume SAGE Library set compiles seminal papers, offering unparalleled insights into social psychology’s core. Essential for postgraduate students, researchers, and academics in psychology, marketing, and related social sciences seeking a deep dive into attitude dynamics within the Indian academic landscape.