Navigate India’s disruptive business landscape and achieve lasting success with conscious value creation. Gautam Mahajan’s groundbreaking work offers a fresh perspective, shifting focus from mere profit to holistic value enhancement for customers, employees, and investors. Discover how creating tangible value for others unlocks sustained relevance and a stronger competitive advantage. This essential read guides Indian business leaders, CEOs, and entrepreneurs in building a culture that consistently delivers superior customer value and fosters organizational growth. Master the art of value dominance to thrive in dynamic markets.