Explore the cutting-edge of business-to-business marketing with the “Handbook of Business-to-Business Marketing, Second Edition.” This comprehensive guide, curated by leading scholars and practitioners, offers an in-depth state-of-the-art overview of B2B marketing. Each chapter provides academic and managerial insights into key B2B challenges, summarizes current research, and outlines future research agendas and practical implications. Ideal for marketing academics, graduate students, and forward-thinking B2B professionals, this handbook enhances understanding and practice in the dynamic world of B2B. Discover current knowledge and address critical unanswered questions in B2B marketing. A must-have resource from The Bookish Owl for advancing your expertise.