• -17% Marketing: An Introduction

    Marketing: An Introduction, Global Edition

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    Master modern marketing strategies and capture customer value in today’s dynamic business landscape. This essential guide explores key marketing concepts, digital marketing, and customer engagement, equipping you with practical skills. Dive into real-world examples from global brands and apply your learning through extensive case studies and exercises. Perfect for commerce and MBA students in India seeking to build a strong foundation in marketing, this book also supports professionals aiming to enhance their marketing expertise. It’s a must-have resource for understanding contemporary marketing practices and securing future business careers in India.

    Original price was: ₹7,317.45.Current price is: ₹7,317.45.
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  • -10% Principles of Marketing, Global Edition

    Principles of Marketing, Global Edition

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    Master the essentials of modern marketing with Principles of Marketing, Global Edition (19th Edition). This essential textbook is designed to equip students with a deep understanding of the core marketing concepts, updated to reflect the latest trends in our dynamic digital marketplace. Focusing on an innovative customer-value framework, it guides readers through creating, communicating, and delivering value to customers. Ideal for students and professionals seeking to navigate contemporary marketing challenges and opportunities, this edition ensures a robust learning experience. Explore the latest in marketing strategy and application, making it a must-have resource for aspiring marketers. Available with MyLab & Revel for enhanced learning.

    Original price was: ₹8,784.35.Current price is: ₹7,905.91.
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