Master modern marketing strategies and capture customer value in today’s dynamic business landscape. This essential guide explores key marketing concepts, digital marketing, and customer engagement, equipping you with practical skills. Dive into real-world examples from global brands and apply your learning through extensive case studies and exercises. Perfect for commerce and MBA students in India seeking to build a strong foundation in marketing, this book also supports professionals aiming to enhance their marketing expertise. It’s a must-have resource for understanding contemporary marketing practices and securing future business careers in India.