Unlock the power of social media data with ‘Social Media Analytics,’ your essential guide for executives, marketers, and students. Learn to identify, analyze, and interpret social media information to drive business value at every stage. Written by leaders from IBM’s renowned Social Media Analysis Initiative, this book provides practical, cutting-edge techniques for handling unstructured data and avoiding common pitfalls. Dive deep into real-world applications with three comprehensive case studies. Master the art of social data analysis, from finding the right information to deep analysis and effective visualization. Perfect for anyone looking to leverage social media insights for strategic decision-making.