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MODERN MARKETING RESEARCH W PAC QUALTRICS CARD: CONCEPTS, METHODS, AND CASES,2ED
0Original price was: ₹5,340.00.₹4,806.00Current price is: ₹4,806.00.Unlock the secrets of effective marketing research with MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E, International Edition. This comprehensive guide from The Bookish Owl provides a clear, step-by-step introduction to the entire marketing research process. Learn to design projects, collect data, and master essential analytical and statistical methods, including advanced techniques like Hierarchical Bayes and Heterogeneity. With over three dozen real-world cases, practical examples, and expert interviews, this book offers an in-depth understanding of marketing research applications in both business and academic settings. Essential for students and professionals seeking to make sense of complex marketing data and drive informed decisions.