Master the art of sports event management and marketing with “The Sports Event Management and Marketing Playbook (Wiley Event Management)”. This authoritative, Third Edition textbook offers a comprehensive, step-by-step guide for planning, executing, and evaluating successful live sports events. Covering everything from initial development and creation to management, marketing, production, and post-event analysis, this playbook integrates time-proven strategies with the latest best practices, tools, and industry trends. Perfect for students and professionals alike, it provides accessible, practical insights and helpful learning aids to navigate the dynamic world of sports events. Enhance your expertise and deliver unforgettable experiences with this essential resource from Wiley.