Master event research with this definitive guide for students in India. Covering everything from selecting your topic and formulating objectives to choosing the right research methods, this book provides step-by-step support for your dissertation or project. Explore both traditional and contemporary techniques, including social media and Google Analytics, with practical case studies tailored for the events industry. Learn to analyze data, interpret findings, and write a compelling conclusion. Essential for event management, hospitality, and business students seeking academic excellence in their research journey.