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Introduction to Communication Studies (Third Edition)
0₹895.00Unlock the fundamentals of communication studies with this indispensable guide. Delve into iconic theories, semiotics, and audience reception, mastering the analysis of media and culture. This revised edition provides essential insights for Indian students and academics navigating media studies, communication, and cultural analysis. Enhance your understanding of popular culture and gain critical tools for academic excellence. It’s a must-have academic text for syllabi across India.
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Reading the Popular
0₹595.00Master the art of media analysis with this foundational text on popular culture. Dive into how audiences actively decode meanings from television, advertising, and more, challenging dominant narratives. This essential guide unpacks cultural theory and audience reception, offering invaluable insights into contemporary media consumption. It’s a must-read for Indian students of media studies, communication, and cultural studies, providing the tools to critically engage with the cultural landscape and understand the power of popular texts in today’s world.
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Understanding Popular Culture
0₹595.00Unlock the secrets of mass media and everyday life with this foundational text on popular culture. Fiske’s groundbreaking analysis dissects how audiences actively create meaning, challenging traditional views of culture. Explore key concepts like semiotics, power dynamics, and resistance within contemporary cultural texts. This revised edition includes updated insights relevant for today’s world. An essential read for students of cultural studies, media analysis, and sociology, and anyone seeking to understand the cultural landscape in India.
