Discover essential strategies tailored for small and medium-sized enterprises (SMEs) in ‘Strategic Management: In Small and Medium Enterprises’. This insightful book challenges traditional management texts by focusing on the unique needs and perspectives of SMEs, which constitute 99% of businesses globally and significantly drive economies. Explore how SME managers approach strategic planning, achieve competitive advantage, and implement effective business strategies. The authors delve into the strategic role of entrepreneurship within smaller firms and bridge the gap between theoretical concepts and practical application. Ideal for undergraduate and Masters students of Small Business, Entrepreneurship, and Enterprise, as well as core strategy modules, this textbook offers crucial insights for driving success in the dynamic SME landscape.