Uncover the transformation of the headscarf in Turkey, moving from the margins to the mainstream within Islamist politics and media. This pivotal study examines visual culture and conservative women journalists to reveal how womanhood is being reshaped. Essential for scholars and students of gender politics, media studies, and sociology, the book provides critical insights into the rise of conservative female voices and their activism. It offers a nuanced understanding of Muslim women’s public roles, making it a vital read for anyone interested in the complex interplay of faith, media, and political change.