Master the world of online business with ‘Electronic Commerce,’ the definitive guide for your first e-commerce course. This comprehensive textbook delivers the latest insights and strategies to empower students in building a thriving e-business. From initial strategic planning to seamless order fulfillment, ‘Electronic Commerce’ navigates the entire process with a clear, student-friendly approach. Understand the fundamental technologies of the internet and gain the technical, operational, and managerial expertise essential for success in today’s digital marketplace. Ideal for undergraduate students seeking a solid foundation in e-commerce principles and practical application. Explore the future of business, the ‘bookish owl’ way.