Discover the art and business of floral design with “Floriculture: Designing & Merchandising, International Edition.” This comprehensive guide from The Bookish Owl is perfect for aspiring florists and designers seeking an accessible introduction to the industry. Packed with clear, step-by-step instructions and detailed illustrations, this book makes learning floral design enjoyable and practical. Explore dozens of captivating projects, all designed with cost-effectiveness in mind, featuring readily available and native materials to keep expenses low. Ideal for students and hobbyists alike, “Floriculture: Designing & Merchandising” equips you with the essential skills for creating stunning floral arrangements and understanding merchandising techniques. Add this essential resource to your collection today!