Explore the intricate global market dynamics of agricultural exports with a deep dive into Kenya’s leading cut flower industry. This insightful analysis unpacks the production, trade, and consumption chains of flowers destined for European supermarkets, revealing their profound impact on the globalised economy. Understand the economic, social, and developmental consequences of export-led agriculture and supply chains. Essential reading for agribusiness professionals, students of international trade and economics, and anyone keen on grasping the complexities of global supply chains and rural development in emerging economies.