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The Emergence of Brand-Name Capitalism in Late Colonial India
0Original price was: ₹999.00.₹799.20Current price is: ₹799.20.Explore the fascinating rise of ‘brand-name capitalism’ in interwar colonial India with ‘The Emergence of Brand-Name Capitalism in Late Colonial India’. This insightful book delves into the birth of professional advertising in Western India during the 1920s and 1930s. Discover how global manufacturers cultivated a market for their commodities among the Indian middle class through innovative verbal and visual advertising strategies. Analyzing campaigns for popular products from soaps and tonics to household technologies, the author reveals the triumphs and limitations of this nascent consumer economy. Essential reading for understanding South Asia’s place in global consumer capitalism and the history of advertising, presented by The Bookish Owl.
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The Emergence of Brand-Name Capitalism in Late Colonial India: Advertising and the Making of Modern Conjugality
0Original price was: ₹9,932.25.₹9,932.25Current price is: ₹9,932.25.Uncover the origins of brand-name capitalism in Late Colonial India, where advertising pioneered modern conjugality. This insightful study examines the 1920s-30s, revealing how global firms used iconic brands like Horlicks, Lux, and Dalda to target India’s burgeoning middle class. Delve into the visual and verbal strategies that defined early Indian consumer culture and its impact on domestic life. Essential for scholars of economic history, South Asian studies, and marketing professionals keen to understand India’s evolving consumer landscape.
