Explore the dynamic world of social marketing with ‘PRINCIPLES AND PRACTICE OF SOCIAL MARKETING: AN INTERNATIONAL PERSPECTIVE’. This essential guide, updated with current research and global case studies, teaches you to apply marketing strategies to vital social issues like environmental protection, anti-racism, and mental health awareness. Discover how social marketing influences governments, corporations, NGOs, and individual behavior worldwide. Featuring real-life campaign examples, this book, from The Bookish Owl, offers a practical and theoretical foundation for understanding and implementing effective social change initiatives across diverse cultural contexts. Ideal for students, professionals, and anyone interested in driving positive societal impact.