Gain unparalleled insights into children’s media consumption with this pioneering national study. Authored by Donald F. Roberts, this comprehensive book meticulously details the media behaviour of young Americans across a spectrum of platforms. It offers a foundational understanding of how children and adolescents engage with media, making it an indispensable resource for students, researchers, and parents in India. Explore critical analysis of media effects and gain a vital perspective on youth media trends. This is essential reading for anyone navigating the complexities of children’s media landscape.