Explore the dynamic world of sports broadcasting with “LIVE SPORTS MEDIA” by Emmy Award-winning producer Dennis Deninger. This essential guide, updated for 2022, dives deep into the ‘what, how, and why’ of sports media. Discover how technological shifts, evolving fan habits, and global events like COVID-19 are transforming the industry. Deninger offers insider insights into the forces shaping sports content, production, and delivery across all platforms. Understand the impact of women’s sports growth, social movements like Black Lives Matter in sports, and the economics of sports broadcasting. Ideal for students and professionals, this book reveals the behind-the-scenes decisions that influence the sports media we consume today and tomorrow. A must-read for anyone interested in the future of sports television and digital media from The Bookish Owl.