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The Life of Y: Engaging Millennials as Employees and Consumers
0Discover ‘The Life of Y’ by Debashish SenGupta, available at The Bookish Owl! ISBN: 9780143464303. This award-winning book delves into understanding and engaging millennials, the world’s largest consumer and employee demographic. Explore in-depth research on Generation Y’s values, motivations, and expectations in the workplace and marketplace. Learn how to bridge the engagement gap, address loyalty concerns, and implement innovative strategies to attract, retain, and connect with millennials. Essential reading for businesses seeking sustainable growth by adapting to the evolving needs of this influential generation. Unlock the secrets to millennial engagement and drive your business forward with ‘The Life of Y’.
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The Life of Z: Understanding the Digital Pre-Teen and Adolescent Generation
0Explore “The Life of Z” by Debashish SenGupta at The Bookish Owl and unlock the secrets of Generation Z. This insightful book decodes the digital pre-teen and adolescent mindset, revealing their unique attitudes and behaviors in a tech-driven world. Understand the opportunities and challenges faced by this generation. A must-read for parents, teachers, business leaders, and anyone seeking to connect with and nurture the next generation of achievers. ISBN: 9780143464310. Order your copy today!