Explore the persuasive influence of your favorite shows, music, and movies with ‘The Rhetorical Power of Popular Culture: Considering Mediated Texts’ by Deanna Sellnow and Thomas Endres. This essential guide, now in its Fourth Edition, offers a clear, step-by-step introduction to rhetorical theory and criticism. Discover how popular culture texts like ‘Stranger Things,’ Taylor Swift’s music, and ‘The Hunger Games’ actively shape our beliefs and behaviors. Each chapter provides current examples, explains key theories, and guides you through rhetorical analysis. With sample student essays illustrating criticism in action, this book empowers you to apply rhetorical insights to everyday life and academic work. A must-read for understanding the media’s impact.