Unlock your career in the competitive fashion industry with ‘Fashion Buying: From Trend Forecasting to Shop Floor, 2nd Edn’. This essential textbook, ideal for fashion management students, offers a comprehensive guide from industry experts. Discover the five key areas of buying, including trend forecasting, sourcing, merchandise planning, and customer profiling. This updated edition features new insights on retail typology, garment selection, pricing strategies (mark-ups, markdowns), and current fashion trends. Benefit from practical exercises, case studies, and interviews with fashion creatives. Gain a competitive edge and the knowledge needed to excel in fashion buying and merchandising roles. A must-have for aspiring fashion professionals from The Bookish Owl.