Master the dynamic world of fashion with this essential guide to the fashion industry. Packed with expert insights, real-world case studies, and interviews, it offers a unique overview of fashion media, business, and retailing. Discover invaluable career advice tailored for aspiring professionals and students seeking to enter this exciting field. Whether you’re studying fashion, aiming for fashion careers, or exploring fashion retailing, this handbook provides the foundational knowledge and practical advice needed to succeed. An indispensable resource for anyone looking to build a successful career in fashion in India and beyond.