Discover the latest insights in consumer behavior with “Consumer Behavior: Building Marketing Strategy, 15th Edition” from The Bookish Owl. This essential text bridges theory and practice, offering a strategic understanding of today’s evolving marketplace. Explore the impact of internet, mobile, and social media marketing, diverse ethnic subcultures, and global environments. Packed with current and classic examples, plus integrated discussions on ethics and consumer insights, this edition is your guide to building effective marketing strategies. Featuring Connect with SmartBook 2.0, it’s designed for modern learning. Perfect for students and marketing professionals seeking to understand and influence consumer decisions.