• -35% Contemporary Marketing

    Contemporary Marketing

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    Discover the latest in marketing with CONTEMPORARY MARKETING 16E, the leading textbook for marketing principles. This enhanced edition builds upon its esteemed legacy, introducing innovative approaches and the most current strategies in the field. Designed for students and instructors alike, this text offers an unparalleled learning experience, blending cutting-edge content with user-friendly features. CONTEMPORARY MARKETING 16E is your essential guide to understanding and mastering modern marketing techniques. Explore relevant, up-to-date insights that keep you ahead in the dynamic world of business. Available now at The Bookish Owl for your academic success. Access supplementary resources via InfoTrac Student Collections.

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  • -35% PRINCIPLES OF MARKETING 2006, INTERNATIONAL EDITION, 12TH EDITION

    PRINCIPLES OF MARKETING 2006, INTERNATIONAL EDITION, 12TH EDITION

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    Discover essential marketing strategies with PRINCIPLES OF MARKETING 2006, INTERNATIONAL EDITION, 12TH EDITION by Boone and Kurtz, available at The Bookish Owl. This leading principles of marketing text offers a comprehensive and student-friendly approach, continually updated to reflect the latest industry innovations. Explore crucial topics like one-to-one marketing, strategic planning, guerilla marketing, and customer relationship management (CRM). This value-priced paperback provides current, up-to-date content essential for marketing students and professionals seeking a robust understanding of contemporary marketing practices. Enhance your knowledge with this indispensable resource for mastering the principles of effective marketing.

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