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Foundations of Marketing
0Original price was: ₹1,495.00.₹1,270.75Current price is: ₹1,270.75.Discover the ‘Foundations of Marketing’, the bestselling textbook by Jobber and Fahy, now in its engaging third edition. This comprehensive yet concise guide is perfect for introductory marketing courses, blending essential theory with real-world practice. Explore contemporary topics like experiential, neuro, multi-channel, and buzz marketing, enhanced by new case studies featuring brands like YouTube, Innocent Drinks, and Nike. ‘Foundations of Marketing’ also includes insightful Ethical Debate and Technology Focus boxes, stimulating discussion on social responsibility and the impact of digital technologies. Accessible and student-friendly, this book is your essential resource for mastering marketing fundamentals.
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Selling and Sales Management
0Original price was: ₹8,784.35.₹7,905.91Current price is: ₹7,905.91.Master the art and science of selling with “Selling and Sales Management, 12th Edition.” This definitive text by Jobber, Lancaster, and Le Meunier-FitzHugh provides a strategic, integrated approach to modern sales and customer relationship management. Explore cutting-edge research on technology’s impact, including AI and social media, on the selling process. Discover updated content on sales channel management, strategic selling, and the crucial interplay between sales and marketing functions. Ideal for undergraduate, postgraduate, and MBA students, as well as sales professionals, this essential guide offers practical exercises, real-world case studies, and expanded discussions on customer management. Elevate your sales expertise and navigate the complexities of today’s global marketplace with this indispensable resource from The Bookish Owl.
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Selling and Sales Management, 10e
0Original price was: ₹1,040.00.₹988.00Current price is: ₹988.00.Unlock the secrets to successful selling and effective sales management with ‘Selling and Sales Management, 10e’. This comprehensive textbook from Pearson Education, published in 2018, is your essential guide to mastering the art and science of sales. Whether you’re a student, aspiring sales professional, or an experienced manager looking to refine your strategies, this tenth edition offers up-to-date insights and practical applications. Covering key principles from customer engagement to team leadership, it equips you with the knowledge to drive revenue and build lasting client relationships. Enhance your understanding of modern sales techniques and leadership best practices with this indispensable resource, perfect for anyone serious about achieving sales excellence.
