Rethink mass culture and cultural studies with this compelling collection of essays. Moving beyond established Frankfurt School critiques, this work champions intervention at the point of production for true cultural resistance. It authoritatively maps terrain from William Blake and punk poetry to film and Dada, exploring capitalism’s commodity form and the utopian potentials within popular movements. Essential reading for students, academics, and enthusiasts of cultural theory, literary analysis, and critical examinations of popular culture in India and globally.