Dive deep into the dynamic intersections of sport, culture, and media with this essential collection of critical readings. Explore a broad spectrum of classic and contemporary essays analyzing how mass communications shape sports entertainment, the manufacturing of sports news, televised sport, women’s roles, mega-events like the Olympics, and advertising across continents. This reader is indispensable for Indian students and scholars in cultural studies, media studies, sociology, and sports management seeking a comprehensive understanding of global sports media landscapes and their impact. Gain critical insights into a rapidly evolving field.