Elevate your decision-making in the dynamic sport industry with “Sport Industry Research and Analysis: An Informed Approach to Decision Making, 2nd Edition.” This essential guide provides a clear, step-by-step method for research design and statistical analysis tailored for sport organizations. Learn to navigate the entire research process, from formulating questions to interpreting results, using practical, real-world scenarios. The book offers in-depth instructions for utilizing Excel and SPSS, complete with screenshots and supporting data. Featuring insights from industry professionals and expanded coverage on literature reviews and research ethics, this text is the most user-friendly resource for building crucial research and statistical skills. Ideal for students and professionals seeking to confidently apply data-driven strategies in any sport enterprise.