• -15% Marketing Research, 10ed

    Marketing Research, 10ed

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    Unlock the power of modern marketing with “Marketing Research, 10th Edition” from The Bookish Owl. This essential guide equips marketers with the latest strategies to leverage big data and social networking alongside traditional methods. New co-author Robert Leone brings cutting-edge insights into marketing intelligence, while the focus on international market research and fresh case studies keeps you ahead of the curve. Enhance your learning with exclusive online resources including readings, links, sample datasets, and practice questions. Discover how to make data-driven decisions and achieve marketing success in today’s dynamic landscape. A must-have resource for aspiring and seasoned marketers alike.

    Original price was: ₹789.00.Current price is: ₹670.65.
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  • -5% Strategic Market Management, 11ed, An Indian Adaptation | IM | BS | e

    Strategic Market Management, 11ed, An Indian Adaptation | IM | BS | e

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    Discover ‘Strategic Market Management, 11th Edition: An Indian Adaptation’ from The Bookish Owl, your premier destination for business insights. This essential guide offers a comprehensive understanding of strategic market management and decision-making, tailored for the Indian context. Thoroughly revised, it introduces new topics like Marketing Myopia, DESTEP Framework, Customer Engagement, and Brand Love. Featuring new Indian case studies and examples, students can effectively apply learned concepts to real-world scenarios. Updated end-of-chapter cases showcase global digital practices, helping learners analyze how strategic decisions shape company futures. Elevate your marketing strategy with this indispensable resource.

    Original price was: ₹949.00.Current price is: ₹901.55.
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  • -5% The Future of Purpose - Driven Branding: Signature Programs that Impact & Inspire Both Business and Society

    The Future of Purpose – Driven Branding: Signature Programs that Impact & Inspire Both Business and Society

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    Discover how to build brands that truly matter in ‘The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society’. In today’s world, mere corporate social responsibility isn’t enough. Customers and employees demand more – they want businesses to leverage their expertise and resources to tackle societal challenges and existential threats. Authored by branding guru David Aaker and Varsha Jain, this essential guide reveals actionable strategies for creating signature programs that drive both business success and profound social impact. Learn to integrate purpose into your core strategy, inspire stakeholders, and build a legacy of positive change. Unlock the power of purpose-driven branding for your business and society.

    Original price was: ₹919.00.Current price is: ₹873.05.
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