• -10% Digital Business and E-commerce

    Digital Business and E-commerce

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    Master the dynamic world of Digital Business and E-commerce with this essential 8th edition textbook. “Digital Business and E-commerce Management” equips you with vital knowledge in digital technology, media, and data to excel in today’s competitive landscape. Discover strategies for optimizing internal processes and marketing through digital channels. This leading text offers updated content on AI, digital transformation, and includes new diagrams and business models to clarify complex concepts and customer journeys. Its accessible writing style makes learning enjoyable. Explore the latest in e-commerce and digital business management for academic success and career advancement. A must-have resource for aspiring professionals and students, available at The Bookish Owl.

    Original price was: ₹8,302.95.Current price is: ₹7,472.65.
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  • -5% Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing

    Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing

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    Master the art of online marketing with “Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing.” This essential 6th edition guide provides a practical roadmap for creating effective, integrated digital marketing plans. Discover how to evaluate digital marketing principles, seamlessly blend online and offline communications, and implement customer-driven strategies for digital transformation. Written by seasoned consultants, this book offers actionable insights to reduce trial-and-error, enhance campaign performance, and measure success. Explore the latest advancements in digital analytics, AI, machine learning, ethics, and privacy. Packed with new international case studies and real-world examples, it’s the definitive resource for students and managers seeking to leverage digital technologies and data for marketing success. Enhance your digital marketing strategy and drive measurable results.

    Original price was: ₹1,150.00.Current price is: ₹1,092.50.
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