Explore the intersection of Big Data and social sciences with “Thick Big Data.” In an era of increasing datafication, traditional fields like sociology and anthropology face challenges from computational methods and corporate data access. This essential book argues that Big Data alone is insufficient; it needs the rich interpretative power of Thick Data. Discover new quantitative and qualitative methods for analyzing digital behavior, blending computational skills with cultural analysis. “Thick Big Data” empowers social science students and researchers to navigate digital analysis, build effective mixed-methods approaches, and reclaim their leadership in understanding society in the digital age. A critical read for anyone in the social sciences seeking to thrive with data.