Unlock unparalleled insights into effective Public Relations practice with this vital collection of international PR cases. Delve into real-world scenarios demonstrating cutting-edge communication strategies and sophisticated PR functions. This edition features contemporary issues like social media, corporate social responsibility, and international fundraising, with case studies from India and around the globe. Essential reading for students, researchers, and professionals in PR, corporate communication, and public affairs, it provides a comprehensive understanding of modern PR challenges and opportunities worldwide. Elevate your expertise with this indispensable guide.