Master essential social psychology research methods with this definitive guide. Designed for Indian psychology students and aspiring researchers, this book demystifies empirical study, from ethical considerations and literature reviews to sophisticated data analysis. Learn to design rigorous experiments, conduct qualitative and quantitative research, and interpret your findings confidently. It’s an indispensable resource for anyone embarking on academic research in India or seeking to deepen their understanding of social behavior. Elevate your research skills and contribute impactful findings to the field.