• -20% Applied Marketing Analytics Using Python

    Applied Marketing Analytics Using Python

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    A practical guide to leveraging Python for marketing analytics and data-driven decision making. This book combines marketing theory with hands-on Python programming to help professionals analyze customer behavior and optimize marketing strategies.

    Original price was: ₹6,104.00.Current price is: ₹4,883.00.
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  • -20% The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things

    The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things

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    The Growth Dilemma explores the fundamental tension brands face when trying to expand their customer base while satisfying existing loyal customers. Annie Wilson and Ryan Hamilton provide practical strategies for managing competing customer needs without diluting your brand identity.

    Original price was: ₹1,399.00.Current price is: ₹1,119.00.
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