Discover the intricacies of consumer choices with ‘Consumer Behavior, Global Edition’ by The Bookish Owl. This essential 14th Edition delves into the entire consumer journey: selecting, purchasing, using, and disposing of products, services, and even ideas. Explore the profound impact of social media and the digital age on our buying habits. Written for both students and professionals, this book offers practical insights applicable beyond the classroom. Featuring revisions by new co-author Cristel Antonia Russell, the updated edition ensures a fresh, focused, and intentional exploration of contemporary consumerism. Understand the ‘why’ behind what we buy, have, and are.