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Competing Against Luck : The Story of Innovation and Customer Choice
15Unlock the secrets to innovation success with “Competing Against Luck.” Harvard professor Clayton M. Christensen reveals the “Jobs to Be Done” theory, a groundbreaking framework that helps businesses understand customer choices. Discover how to create products and services that truly meet customer needs and drive growth. Learn the key to competing effectively and avoiding innovation failures. “Competing Against Luck” is a must-read for entrepreneurs, executives, and anyone seeking to understand the dynamics of customer behavior.
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Innovator’s Solution, with a New Foreword: Creating and Sustaining Successful Growth
25Unlock disruptive growth with “The Innovator’s Solution.” Clayton Christensen and Michael Raynor’s NYT bestseller reveals how companies can disrupt markets, create new growth engines, and avoid common innovation pitfalls. Foreword by Scott Anthony. Essential for business leaders, entrepreneurs, and innovators.
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The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail
0Explore Clayton M. Christensen’s groundbreaking insights in “The Innovator’s Dilemma,” a bestselling classic available at The Bookish Owl. Discover why even top companies falter when faced with disruptive technologies. Christensen, cited by influential leaders like Steve Jobs, reveals how successful businesses can be blindsided by innovation. Learn to navigate disruptive forces and capitalize on new opportunities, preventing market leadership loss. This edition, featuring a foreword by Salesforce CEO Marc Benioff, offers invaluable strategies for managers, leaders, and entrepreneurs seeking to thrive in today’s dynamic business landscape. A must-read for anyone aiming to stay ahead of the curve. Order your copy now!