Uncover the deep semiotic language etched onto skin. This compelling study explores the social semiotics of tattoos, revealing how indelible marks convey personal identity and rich cultural meaning. Gain insider insights into tattoo studio culture and the artist’s craft through extensive ethnographic research. The book deciphers tattoos as powerful visual communication, making it essential reading for academic researchers in semiotics and cultural studies, as well as enthusiasts fascinated by the evolving significance of body art.