Unlock customer ingenuity and create breakthrough products, services, and solutions with Chip Bell’s “Inside Your Customer’s Imagination.” In today’s innovation-driven economy, meeting customer needs isn’t enough; you must surprise and awe them. This essential guide reveals how to build powerful co-creation partnerships, moving beyond expectations to fulfill customer hopes and aspirations. Discover the five crucial secrets: curiosity, grounding, discovery, trust, and passion. Learn from real-world examples from leading companies like McDonald’s, DHL, and Marriott how tapping into your customers’ raw genius can lead to unparalleled innovation and competitive advantage. A must-read for any business seeking to thrive through customer-centric product development.