Discover the foundational principles of Service Science essential for scaling and transforming your business. This insightful guide delves into designing innovative services, crucial for Indian enterprises aiming for digital transformation and global competitiveness. Explore key concepts like value co-creation, the connected world, and uniting physical and digital spaces. It provides a framework for understanding the future of the Web and building resilient service models. A vital resource for business leaders, strategists, and innovators seeking to drive significant growth and redefine service excellence in today’s dynamic Indian market.