Unlock the core principles of marketing with MKTG, 13th Edition. Published by Cengage Learning India, this essential textbook brings marketing concepts to life through real-world examples from leading global companies. Designed for students and aspiring marketers, MKTG, 13th Edition offers a clear and engaging approach to understanding modern marketing strategies and applications. With 464 pages of comprehensive content, this English-language edition, released on May 15, 2025, is your ultimate guide to navigating the dynamic world of marketing. Discover how top brands succeed and gain the knowledge needed to excel in your marketing journey. Perfect for courses and self-study at The Bookish Owl.