Gain a deep understanding of consumer psychology with this comprehensive international handbook. Explore cutting-edge research and global insights into why consumers buy, featuring diverse cross-cultural perspectives from leading experts. This authoritative guide delves into the intricate decision-making processes that shape purchasing habits worldwide. It’s an indispensable resource for academics, researchers, and marketing professionals in India seeking to navigate and influence the complex Indian consumer market. Enhance your knowledge of consumer behaviour and gain valuable insights for impactful strategies.