Unlock the complexities of China’s global influence and soft power. This pivotal book critically explores the intricate links between global media, public diplomacy, and Sino-Western relations, offering vital insights into international politics. Catherine Ingram presents groundbreaking research, analysing both Chinese and Western perspectives on media’s role in shaping global perceptions and diplomatic strategies. It’s an indispensable read for students, researchers, and professionals interested in Asian studies, international relations, and the evolving landscape of global communication. Delve into innovative scholarship that clarifies contemporary power dynamics.