Unlock the power of data with Marketing Research, the essential guide for aspiring and seasoned marketing professionals. This eighth edition, published by Wiley, zeroes in on the practical concepts you’ll actually use in the field. Featuring contemporary mini-cases and real-world examples from popular press, it immerses you in the manager’s perspective on utilizing and purchasing research. Master both qualitative and quantitative methods with confidence. From opening chapter vignettes to insightful boxed inserts, this comprehensive 792-page resource, with ISBN 9788126529353, equips you with the knowledge to make informed marketing decisions and drive business success. Perfect for anyone seeking to understand and leverage marketing insights.