Discover the latest in marketing strategy with “Essentials of Marketing” by Cannon and Perreault, available at The Bookish Owl. This 18th edition offers a practical, research-based approach, emphasizing how marketing meets customer needs to create a better world. Explore updated content on active learning through Smartbook 2.0 and engaging video cases. Delve into purpose-driven marketing, diversity, equity, and inclusion, and the crucial role of marketing analytics and big data. Enhanced with hundreds of new images and exhibits, this essential textbook fosters critical thinking and real-world application, making it an indispensable resource for marketing students and professionals seeking to excel in today’s dynamic marketplace.