Discover the captivating journey of Tanishq, India’s leading jewelry brand, in “The Tanishq Story” by C.K. Venkataraman (ISBN: 9789353455811). Explore the brand’s evolution from its inception to its iconic status, revealing the innovative strategies and unwavering commitment to quality that have shaped its success. A must-read for entrepreneurs, business enthusiasts, and anyone intrigued by the world of luxury retail.