Unlock the secrets of successful hospitality marketing with “Hospitality Marketing: Principles and Practice, 2nd Edn.” This essential textbook, tailored for hospitality students, provides a clear understanding of marketing principles and their practical application in the dynamic hospitality sector. Featuring real-world examples and engaging case studies, it illustrates how marketing concepts translate into tangible business success. Dive into crucial contemporary topics like sustainable marketing, corporate social responsibility, and relationship marketing. Discover the profound impact of the internet on modern hospitality marketing, enhanced by interactive online learning activities. Perfect for students seeking to master marketing strategies in hotels, restaurants, and tourism.