Unlock the secrets of effective marketing with ‘Marketing Strategy and Competitive Positioning, 8th Edition’ by Hooley, Nicoulaud, Rudd, and Lee. This essential guide, perfect for undergraduate and postgraduate students, delves into the formulation and implementation of robust marketing strategies. Discover how to identify target markets, create sustainable competitive advantages, and leverage customer knowledge and new business models. With updated content reflecting digitalization and global competition, this 8th edition offers practical insights through new case studies and vignettes. Master the art of achieving competitive positioning and driving business success in today’s dynamic marketplace with this definitive resource from The Bookish Owl.