Explore the profound connection between social media and political culture in shaping civic engagement. This insightful book introduces a powerful new theoretical framework for understanding ‘communicative civic-ness’ and its role in fostering digital participation. Discover how context-specific political culture influences online interactions and deliberative democracy. An essential resource for students of political science, sociology, and media studies, as well as policy-makers in India interested in the evolving landscape of civic participation and public discourse.