Explore the economics behind the digital world with “Digital Media Economics: A Critical Introduction.” This essential book, perfect for students, citizens, and activists, demystifies how economic principles shape the technology you use daily. Unlike other media texts, it clearly explains core economic theory and history, from advertising and social media to streaming services and online shopping. Featuring timely examples like Elon Musk’s Twitter takeover and Amazon’s rise, author Caraway offers a personal and insightful perspective. Understand the technical, cultural, and social significance of digital media with this comprehensive guide, covering early economic thought, foundational economics, and diverse topics like user-generated content and smartphones. It’s the definitive introduction to media economics in action for today’s learners.